Our idea is simple, and that's probably what makes it unique: to offer beautiful, well-made glasses, with a European production circuit as close as possible.

Designed in Paris, made in Italy and sold directly, only in our stores, they are therefore more accessible.

The goal of creating a production and distribution model without intermediaries goes far beyond being able to offer a fair price for our glasses. It is, above all, an ecological and societal commitment.

You can't claim to be "sustainable" or "ethical" when you're flying glasses in from China. That's why we produce our glasses in Italy and our lenses less than 100 km from Paris.

We have chosen European materials and production as locally as possible.

Our glasses are now made from cellulose eco-acetate for so-called "plastic" frames; it's the most environmentally neutral material. It's produced from cotton flower polymerized using non-carbon solvents. In other words, it's petroleum-free. It's a biodegradable and recyclable material.

We believe there is still much progress to be made in terms of ecology and that every action counts. That's why we are proud of what we have accomplished, but we are also aware that there is still a long way to go before we are, one day, completely neutral.

Finally, by manufacturing 100% of our corrective lenses with Novacel, we are working to revitalize the French industrial sector at a time when none of our direct competitors produce their lenses in France or even in Europe. This is a societal act that we believe is essential. France possesses unique expertise in ophthalmic lenses. We will always campaign to preserve it.